Laptop displaying clothing design software interface.

Digitising textile sales with The Pattern Cloud iPad app.

Platforms

iOS, Android, Web, Design, Strategy

Sector

Retail & Consumer Goods

Key Stats

10,000+

fabric designs synced and searchable offline

100%

of reps equipped with a portable, customised portfolio

100%

Fully connected to live studio libraries

Meet the Client

The Pattern Cloud is a collective of top UK textile design studios with over 150 years of collective experience. Traditionally, sales reps brought bulky physical sample books to client meetings — often limited to just a handful of designs. Requests like “can I see this in blue?” meant a follow-up and a lost moment of opportunity.

To fix this, The Pattern Cloud partnered with Sonin to create a digital tool that would revolutionise the B2B textile sales process, putting thousands of custom designs directly in the hands of every rep, no WiFi required.

Problem Statement

How might we give sales reps instant access to 10,000+ designs while offline and on the move?

Problem Statement

How might we replicate the browsing, texture and comparison experience of physical samples in a digital interface?

Problem Statement

How might we build a fully connected system where design libraries sync automatically from studio to rep?

Key Features

Offline Design Access
10,000+ textile patterns stored locally on the rep’s iPad

Custom Folders & Portfolios
Reps curate unique design sets for each client in advance

Instant Search & Filter
Find designs by colour, category or name on the fly

Studio Sync
When studios update the master design library, reps instantly receive new patterns

Minimum Desirable Product (MDP)
Focused delivery on core user need to support iterative growth

Driving the right results through building the right product

Transform your business with our proven approach to product development and digital innovation

Get in touch